Campaign Landing Page | Eminence Organic Skin Care
This skin care brand wanted conversion-focused landing page copy which would drive product discovery, reinforce social proof & guide users toward purchase.
Content Marketing Strategist & Copywriter
About
Hi, I'm Thea.
I build brand authority. 10 years spent stripping away the noise has proven that most writing serves as a decorated distraction.
I favor surgical prose and data-backed logic.
I kill the waffle. I deliver results.
Currently Editor-in-Chief & copywriter at Éminence Organic Skin Care.
My High Converting Copy
Paid Ads - Video & Static
I write high-converting ad copy across Meta, TikTok, and Google Search for video and static formats. These examples demonstrate platform-specific messaging optimized for different funnel stages—from awareness and consideration to conversion and retargeting. Each ad is designed to stop the scroll, drive engagement and deliver measurable performance.
Microsoft Bing: An SME’s journey from clisk to customers
Written for SmartCompany in partnership with a service provider, the goal wasn't just to profile a small business, but to demonstrate the "bridge" between digital marketing (clicks) and actual revenue (customers).
Eminence Organics: Digital Magazine
Eminence Organic Skin Care asked me to author a magazine that showcased the benefits of the Gemstone Collection to potential B2B and retail customers.
B2B Educational Blog: 5 Key Metrics to Measure Digital Transformation
Advesa Digital needed educational blog content to position itself as an authority.
McCullough Robertson Lawyers: eBook
McCullough Robertson needed an eBook for their website which distilled critical legal risks startups often overlook into clear, actionable guidance.
Eminence Organics: Educational Blog
Eminence needed assistance with authoring an educational blog about upcoming skin care trends to position themselves as thought leaders.
Workplace Assured: B2B eBook
Workplace Assured requested an ebook that could help small business employers navigate common compliance and people-management pitfalls.
Eminence Organics: Digital Magazine
This editorial magazine was written to connect customers to the new sun defense collection & drive conversions.
BRIDE Magazine: Feature Article
BRIDE magazine required a fun feature article that explored the couple's wedding day and honeymoon.
